Get Your Facts Straight Before You Pass Judgement On Your Business
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Get the right information. Develop a system for tracking the stats of your business so you know when your key numbers are off - or on. Watch them carefully and tweak things only in controlled experiments with a clear understanding of how to reset things to normal when you realize an experiment fails.
If you don’t apply this one principle - understanding your business and its key numbers - all you will have is frustration and failure. And you will go out of business.
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